Job Description

Marketing Events Coordinator

RethinkFirst is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platformsincluding RethinkEd, RethinkCare, and RethinkBHwe serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.

We're on a mission to make behavioral health more effective, equitable, and human.

About the Role

We're looking for a creative, highly organized Marketing Events Coordinator to plan and execute impactful events that enhance brand visibility, engage target audiences, and support overall marketing objectives. This role bridges event planning, project management, and marketing strategy, ensuring every event delivers an exceptional experience and measurable results.

Key Responsibilities

• Event Planning & Execution
  • Coordinate all aspects of company events, including conferences, trade shows, webinars, and customer advisory board.
  • Develop event timelines, budgets, and checklists to ensure smooth execution.
  • Manage event logistics such as venue selection, vendor contracts, catering, A/V setup, dcor, and travel arrangements when needed.
• Marketing & Promotion
  • Collaborate with growth marketers to create event promotion strategies, including email campaigns, social media content, digital ads, and press releases.
  • Oversee production of event collateral such as signage, swag, and promotional materials.
  • Ensure consistent branding and messaging across all event touchpoints.
• Stakeholder & Vendor Management
  • Liaise with internal teams (sales, product, customer success, marketing operations) to align event goals with company objectives.
  • Manage relationships with vendors, sponsors, and event partners to deliver high-quality outcomes within budget.
• On-Site/Event-Day Coordination
  • Lead set-up, registration, and guest experience to ensure smooth event flow. (as needed)
  • Troubleshoot issues in real-time and maintain a professional and positive presence.
• Post-Event Reporting & Analysis
  • Track and report event performance metrics such as attendance, engagement, leads generated, and ROI.
  • Gather feedback from attendees and stakeholders to continuously improve event strategy.
  • Manage lead uploads and post events lead follow-up with sales.

Qualifications

• Bachelor's degree in marketing, Communications, Business, or a related field.
• 24 years of experience in event planning, marketing, or related roles.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Creative problem solver with attention to detail and a proactive mindset.
• Proficiency with marketing tools (e.g., HubSpot, social media platforms) and event management software (e.g., Eventbrite, Cvent).
• Ability to work flexible hours and travel as needed for events.

Preferred Skills

• Graphic design or basic layout skills (e.g., Canva, Adobe Creative Suite).
• Familiarity with CRM systems and digital analytics tools.
• Experience with virtual event platforms such as Zoom Events, Swoogo, or similar.

Location: This is a hybrid position with expectations to be in our Chelsea-based NYC office as needed. Salary: $60,000 - $70,000

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.

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